Sustaining Digital Libraries: An Introduction

Abstract: Halbert and Skinner briefly review the sustainability problem that exists for digital libraries and initiatives, outline the themes and contributions of the other essays in this monograph, and then offer a few conclusions on the topic.

Open Access, Open Source and Digital Libraries: A Current Trend in University Libraries Around the World

Abstract: Krishnamurthy maps a trend toward open models in digital libraries worldwide, including both open access publishing and open source software, and gives a brief overview, as well as references for these trends.

The next stage: moving from isolated digital collections to interoperable digital libraries

Abstract: Besser argues that online collections need to acquire more of the components and functions of traditional libraries in order to move toward being interoperable digital libraries rather than just experimental collections.

NISO: A Framework of Guidance for Building Good Digital Collections. 3rd edition.

Abstract: NISO's framework gives detailed guidance on how to build good digital collections.

Public Relations: Let's Give Them Something To Talk About

Abstract: Spohr argues for the importance of word-of-mouth (WOM) marketing, outlining the five steps for building such a campaign.

How to Write a Marketing Plan

Abstract: Stressing the importance of marketing for the bottom line, Kassel gives seven steps for creating a marketing plan after you've defined your target market and understood its needs.