Public Relations: Let's Give Them Something To Talk About

Abstract: Spohr argues for the importance of word-of-mouth (WOM) marketing, outlining the five steps for building such a campaign.

How to Write a Marketing Plan

Abstract: Stressing the importance of marketing for the bottom line, Kassel gives seven steps for creating a marketing plan after you've defined your target market and understood its needs.

Basic Marketing and Promotion Concepts

Abstract: Dubicki argues that libraries must market their eresources to users and gives tips on how to do so.

Managing a Statewide Virtual Reference Service: How Q and A NJ Works

Abstract: The author chronicles the beginnings and successful strategies of a 24-hour, 7-day a week virtual reference service offered statewide in New Jersey.

Digital reference access points: an analysis of usage

Abstract:Lewis & DeGroote measure and then report on digital access point usage in their library.

Library systems in the electronic era

Abstract: Using two very helpful flowcharts, Bley illustrates the different internal resource commitments needed to collect and manage print versus electronic resources and then discusses how to adapt to this disparity. A major challenge is linking authentication systems to license/access permissions.

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