the web

17
Nov
2008
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How to Write a Marketing Plan

Abstract: Stressing the importance of marketing for the bottom line, Kassel gives seven steps for creating a marketing plan after you've defined your target market and understood its needs.

19
Oct
2008
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Copyright in a Social World

Abstract: Miller gives a basic overview of and urges that students be educated in copyright law. She notes copyright's implications for online social networking using three web 2.0 examples: YouTube, MySpace, and Flickr. Finally, she discusses plagiarism both by students and of students' work.

19
Oct
2008
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Copyright and Collaborative Spaces: Open Licensing and Wikis

Abstract: Botterbusch and Parker use the example of wikis to explore the collaborative space they see between the two extremes of full copyright protection and full freedom of content.

19
Oct
2008
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Assume That Online Works are Copyrighted: They May Have More Protection Than You Think

Abstract: Harris surveys the many ways in which protected digital works can be used that may infringe on copyright. These infringements include:

6
Oct
2008
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Subject Headings 2.0: Folksonomies and Tags

Abstract: West explores how a work's "aboutness" is determined. She contrasts subject headings with folksonomies (tagging) as a classification method.

6
Oct
2008
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Search Smarter

Abstract: Rubenking aims to demonstrate how to form your initial searches to get the best results on the web, fast.

6
Oct
2008
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Finding and Using the Magic Words: Keywords, Thesauri, and Free Text Search

Abstract: According to Ojala, information professionals are distinguished by their use of the best search terms, which differ between the web (natural language) and for-fee databases (controlled vocabularies). She notes the usefulness of using keyword suggestions from web advertisers and questions whether our controlled vocabulary expertise will be useful in the future of free text searches.

6
Oct
2008
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Twenty-five years of end-user searching, Part 1: Research findings

Abstract: Markey limits her survey of the last twenty-five years of research on end-user searching to only intervention-free studies, namely transaction log analyses. Her summary of search behavior patterns is intriguing.

26
Sep
2008
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Copyright's Digital Dilemma Today: Fair Use or Unfair Constraints? Part 2

Abstract: Strickland explores the parameters of fair use in copyright law as of late 2003, including the DCMA, Teach Act, and various relevant legal cases and state statutes.

20
Sep
2008
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Getting Two for the Price of One: Accessibility and Usability

Abstract: Kirkpatrick argues that, when you design a web site for accessibility, you also “increase the usability of that site for everyone.” Giving best practices examples of accessible web coding, she shows how these also benefit non-disabled users.